Who is searching for your brand? Prospects, clients, investors, journalists, job candidates, and many others. They are searching for your brand name because they are ready to do business with you. What they see on brand SERP is phenomenally important to whether or not they take that final step. Google Ads is the easiest place to start because you control what it shows and it‘s right at the top.
from SEMrush blog https://www.semrush.com/blog/weekly-wisdom-jason-barnard-google-ads-brand-searches/
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