Numbers (and people) can definitely misrepresent the truth. In the content marketing world, we see a lot of misleading statistics attempting to build trust with audiences. Even scarier, a lot of content producers don’t even realize they’re doing it. In this post, I use Google Trends to illustrate why critical thinking should be applied before you “trust“ data.
from SEMrush blog https://www.semrush.com/blog/what-google-trends-teaches-us-trust-data/
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