During pride month, brands teeter between a genuine celebration of Pride and problematic advertising that feels forced, or worse: pandering. Keep reading to learn what makes brands come across and fake, and what brands should be considering (and avoiding) before they attempt to include Pride as a part of a marketing campaign.
from SEMrush blog https://www.semrush.com/blog/how-brands-authentically-show-pride-be-genuine/
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