Learn what adaptive content is and how to use it to improve your e-commerce site. We share multiple examples of ways you can use adaptive content to help personalize your site for each of your visitors. Using adaptive content can help improve customer experience as they interact with your website. Just this little difference can convert visitors to paying customers.
from SEMrush blog https://www.semrush.com/blog/successfully-leverage-adaptive-content-on-ecommerce-site/
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