Facebook Live is great, but as with any kind of social media marketing, you need to proceed with caution. Blindly jumping in and assuming your video will make an impact is a bad idea — period. In this article you will find tips and strategies to help you ensure your live videos are effective and will reach your target audiences.
from SEMrush blog https://www.semrush.com/blog/how-b2b-brands-are-successfully-using-facebook-live-videos/
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