To take better business decisions, the eCommerce community needs to understand the role of Seasonality in eCommerce and the deviations it causes in a business process. Find out how a business can predict and adapt for the seasonal deviations to maintain a steady ROI throughout the year.
from SEMrush blog https://www.semrush.com/blog/understanding-ecommerce-seasonality-identifying-niche-seasonal-events/
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