I am seeing more and more questions about how to appear in Google’s local travel guide, so let‘s dive in. The first thing you will notice is that the travel guide is not available to all localities, primarily because the travel guides are data-driven; as data builds up for a locality, Google adds the travel guide.
from SEMrush blog https://www.semrush.com/blog/want-to-appear-in-google-local-travel-guide/
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