An essential element of brand success, a loyal social community, is often overlooked in a company‘s pursuit of its scaling and sales goals. Cultivating a community of devoted customers can pay rich dividends not only in terms of securing a stream of sales and growing your company, but by fostering brand advocates that can provide you with a wealth of data to inform strategy.
from SEMrush blog https://www.semrush.com/blog/community-building-how-to-win-fans-and-influence-users-semrushchat/
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