Topic hubs and topic clusters have been around at the intersect of SEO and content marketing for a long time. However, with the increasing information overload and PR noise, topic hubs have once more become important in the scheme of things, especially for brand differentiation and establishing authority. We invited Dan Shure to shed some light on the purpose, nature, and effectiveness of topic hubs.
from SEMrush blog https://www.semrush.com/blog/seo-and-topic-hubs-semrushchat/
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